A Message fron Phil Aronson, CEO Aronson Security Group
The ASG Security Summit & Expo is about collaboration, communication, and the creative energy that pours forth when you bring together a group of people that are passionate about physical security. To us, the Summit has always been A Great Conversation between software and hardware manufacturers, security and business executives in government, non-profits and the commercial marketplace and thought leaders from the security industry.
In 2010, we opened up a global conversation platform through our Virtual Exhibit Hall (a 'security marketplace' of leading Solution Providers), Summit Blog and Live Summit Broadcast enabling us to encompass a broader audience and go from a regional conversation to a national one.
Today, the Great Conversation is about the sum of the parts. Although ASG is its steward, each member of this ecosystem is playing a critical role. Software and hardware manufacturers have the opportunity to use this new platform we have designed to ‘activate' their own ecosystem around the key concepts that lead decision makers to their ‘virtual' showroom and to the Great Conversation blogs. This will lead to 'conversations' that may precede the Summit. The Great Conversation is designed to be a persistent mechanism to engage in powerful conversations that lead to actionable events around solutions that all of us participate in for mutual reward. But the energy it creates and the results it achieves is determined by how well we work together to create the content and the delivery mechanisms that drive interest and action.
This year, we want you to help make this conversation more robust, more engaging and filled with new and imperative information critical to the success of the security industry.. With today's overwhelming number of security challenges, a "conversation" is required to assist business and security leaders to explore the right strategies and tools for their missio
n-critical security needs. This year, the ASG Summit & Security Expo will move into a global conversation and we are pleased to encourage you to join us and participate in taking security to the next level of engagement in this exciting, and ever-changing industry.