By Mike Kobelin
After 30 years in Security, I realize the importance of a brand. Properly managed and articulated, a brand can invoke trust, competency, and legacy. I have had the opportunity to be a part of a unique brand that has earned all three and I work for a CEO who understands the importance of giving back to the industry that has blessed him.
Very few people recognize that Aronson Security Group (ASG) continues to work diligently to raise the level of professionalism and trust in the channel. Every year 40+% of our corporate revenue comes from outside our headquarters in the Pacific Northwest. And much of that revenue is invested in collaborating with the best of the best in the industry. From risk consultants, IT architects, integrators and distribution partners, ASG intentionally invests in ‘partnerships’ that reinforce the very legacy we are trying to promote.
I have recently been named Vice President of Global Development for ASG. My role is to extend the work we currently do into a multiplication of value for our clients and our strategic partners. For our clients, it means investing in solid assessments that clarify the competencies, fiduciary trust, and communication of our prospective implementation partners. We train these partners specifically on our clients' standards, our own standards, then measure them so that the client and partner can confidently claim value for their efforts. For our partners, it means insuring their value is articulated and leveraged. If this happens through our integrated marketing platform, then future prospects will take note and help our partner take their next right step on their path to value. To that end, my main focus is to extend their reach by offering to take our multi-faceted program and leverage it to extend the value of their own companies. We want to build their companies by leveraging our core competencies and lessons learned and share in the value we help generate.