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Cost of Failure

ASG's Security Solutions Blog

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Security Failure is Not an Option, Unless You Make it Mandatory

 

SOTPLast week we gave you advice on how to increase the ROI of security by minimizing the risk and impact of critical system failures. We also published a new white paper on how to prepare for and prevent system failures. All of this content was written and waiting for publication when, on August 21st, a thief used a box cutter to remove a van Gogh painting worth approximately $55 million from the Mahmoud Khalil Museum in Egypt. I swear we didn’t plan this.

But it does make a perfect example of what we have been talking about. According to the Wall Street Journal and Egyptian prosecutor general Abdel-Meguid Mahmoud, “None of the alarms and only seven out of 43 surveillance cameras were working at a Cairo museum where a Vincent van Gogh painting was stolen.” To add insult to injury, this isn’t the first time the painting has been stolen from that museum.

According to a security official interviewed by Agence France-Presse, security cameras and alarms at the museum had long been out of order. "The cameras had not been working for a long time, and neither had the alarm system," he said. "The museum officials said they were looking for spare parts (for the security system) but hadn't managed to find them.”

When securing the assets of an organization where a single incident can have such disastrous consequences, a massive security system failure shouldn’t be an option. But by failing to maintain adequate security measures and technology, even unknowingly, you might as well be mandating that failure. Of course, there’s always an excuse, right? How about…

“We haven’t noticed any problems before.”
Of course not. You can still see the video on your monitor and you haven’t had any alarms. That must mean the system is still working, right? Not necessarily. Recently we performed a security audit for a client with more than 20 locations throughout the Pacific Northwest. During the system inspections, we found that more than 40% of the locations had equipment that had either failed and gone unnoticed or would fail in the event of a security breach.

Frankly, that’s not abnormal. We encounter this every time we perform a security audit for a client without a scheduled maintenance program.

Or…

“We always fix our system right away when it breaks.”
Just like how you always rebuild your office after it burns down? If you’re not currently aware of the return on investment that security maintenance provides, you should look into it. As the Mahmoud Khalil Museum learned, the most expensive part of poor security is the cost of lost assets and brand equity when security is breached.

Or maybe…

“I have a Service Agreement with my Security Contractor.”
That’s great! You’ve at least made the first step in protecting yourself by creating a proactive maintenance program. But do you really know if that Service Agreement is worth the money you’re spending on it? Does your contractor perform maintenance on a regularly scheduled basis? Does your contractor provide you a report of the work they have done and the current state of your system every time they do an inspection or maintenance? Does your contractor notify you of system components that should be replaced or could be upgraded before they fail, not after? If your answers are no, then are you really getting any protection at all?

And of course…

“We just don’t have the budget right now.”
This one is the killer. You always think it’s out of your control. If your boss doesn’t understand the importance of security or your executive management team views security as an expense rather than a contributing business unit, you’re likely to get hamstrung by your budget.

There are ways to take control of this issue, though. You can improve your chances of getting the budget you need by making your case to management in a compelling way. Of course, if the security system ever does fail, you know you’ll be in the same boat as Mohsen Shalaan and her four security guards who were arrested last week on suspicion of negligence. (Okay, you probably won’t actually be arrested since you don’t work for the Egyptian government, but you’ll definitely be in hot water.)

So what’s your excuse?
If you’re not currently working to actively prevent this kind of debacle, what is your excuse for mandating failure?

The Secret to Getting a Return on Your Annual Security Investment

 

Top SecretFor more than 2,500 years a very interesting group of people called alchemists had spent their lives searching for the secret of turning lead into gold. Today a similar challenge seems to exist in the security industry. Many security leaders spend their careers searching for the secret of turning expensive security measures into a return on investment or ROI. So what is the secret that eludes so many? How can a security leader prove to the organization that the annual expenses being consumed by the security department are generating return for the business?

It turns out that the secret to getting a return on your annual security maintenance investment is to perform the maintenance before the equipment fails. If you already knew this, congratulations, you are one of the select few.

Why Is It So Secret?
Frankly, it’s not really that much of a secret. In fact, anyone who performs annual preventative maintenance on their security system is getting an increased ROI from their investment. The problem is that many organizations find it difficult to measure the ROI of security, especially security equipment maintenance, in a meaningful way.

Many organizations will compare the costs associated with the repair of a system after a failure with that of annual maintenance costs and conclude that it’s cheaper to just wait and fix the system when it fails. But this thinking is not only ignoring a major cost influencing factor, but it’s dangerous to the security and stability of the organization, its people and its assets.

What Is The Major Cost That Is Being Ignored?
By comparing only the cost of repair vs. maintenance, the organization is failing to recognize the cost of a system failure. By performing repairs only when system components fail, the organization is increasing its risk. If your organization has a Risk Management department, go ask them how much increasing risk costs. The answer may make your head spin.

The cost of increased risk can be measured in a variety of ways, but two of the most common are based on 1) the cost and likelihood of an average security breach and 2) how the lack of maintenance affects the organization’s liability.

The Cost of a Security Failure
How much do you think a security failure costs you? If your access control system fails and locks out all of your employees, how long will it take you to repair the problem and allow those employees to be productive again? 2 hours? 8 hours? 2 days? How much does that lost productivity cost you? Alternately, if your security system isn’t working because it’s not securing the property, when do you think you’ll find out? Will it be after someone enters the property and carries off a laptop or two? Or worse, what if your intellectual property or confidential records are exposed? How much would that cost your organization?

Let’s assume that without maintenance, your system would fail about once a year, on average, costing you $300 in repairs. Let’s also assume that preventative maintenance would reduce that failure rate to once every 5 years, but costs $600 per year. If you use just these figures, over a course of 5 years the comparison might look something like this: $300 x 5 = $1,500 for break-fix repairs; $600 x 5 + $300 (the cost to repair one failure) = $3,300 for maintenance.

Most people would stop right there and say that maintenance is almost twice the cost of repairs. But they’re only seeing half the picture. Let’s say that the security failure creates 2 hours of lost productivity for 10 employees. Each of these employees is paid $50/hour, but gets no work done during the failure. Now the calculations look something like this: ($300 + $500) x 5 = $4,000 for break-fix repairs; $600 x 5 + ($300 + $500) = $3,800. Now maintenance is looking more attractive.

Of course, lost wages are only a small portion of the cost of a security failure. A failure can also incur the cost of lost opportunity to make money, the cost of damages or loss of property and the cost of loss in brand equity or the damage to your organization’s reputation. All of these are real costs that should be included in your ROI calculations.

Liability
But there is a greater cost that’s even harder to calculate, that of liability. Legal precedent has been set, especially in commercial/retail and real estate industries, that if an individual is using your property and there is a security system installed, that individual can expect a certain level of security to be maintained. If the organization fails to provide that level of security and an incident occurs, that organization may be liable for damages because they failed to provide that expected level of security.

By proactively maintaining your system, you not only reduce the likelihood of an incident, you also help protect yourself against costly liability by doing everything in your power to provide the level of security your clients or employees should expect.

The Secret to Maximizing Security Maintenance ROI
So what’s the secret? Proactively maintain your system. By doing so, you’ll be able to reduce the number of security incidents and failures that occur in the long run, and each incident carries a number of costs with it. Additionally, you can increase your ROI even more by being proactively prepared to react to a security incident or failure in order to minimize the impact of the event.

If you haven’t been measuring, tracking or estimating these costs and using them in your ROI calculations to management, you could be missing part of the picture. This leads to a question for each of you: what are you including in your ROI calculations? (P.S.: If the answer is nothing, because you’re not measuring ROI for your security, you really need to start ASAP!

On a Related Note
If you’re interested in learning more about minimizing the cost of a security incident or failure, you should read our newest whitepaper “The Cost of Failure: Advice from an Expert on How to Minimize the Impact of a Critical System Collapse.”

Are You Paying the Fear Tax?

 

FearThe security industry is rife with instances where organizations take knee-jerk reactions to incidents and potential threats. Combine that with a general inability to measure the effectiveness of these reactions and you have a perfect recipe for fear-based decision making. So what is this fear costing your organization? Are you paying the “Fear Tax?”

The "Fear Tax" is an idea recently written about by Seth Godin on his blog. Seth believes we pay the Fear Tax “every time we spend time or money seeking reassurance. We pay it twice when the act of seeking that reassurance actually makes us more anxious, not less. We pay the tax when we cover our butt instead of doing the right thing, and we pay the tax when we take away someone's dignity because we're afraid.”

While he is mostly referring to the actions of government agencies and its use of tax payer money, he expands the idea to encompass decisions made by individuals and organizations. He makes a very strong point, one that is often expressed by leaders in the security industry, when he states: “We should quantify the tax. The government should publish how much of our money they're spending to create fear and then spending to (apparently) address fear. Corporations should add to their annual reports how much they spent just-in-case. Once we know how much it costs, we can figure out if it's worth it.”

Keep in mind that he’s not talking about risk-based decision making. Risk-based decision making weighs the cost or impact of a particular risk versus the cost of mitigating that risk. These decisions are based on measured and predicable information, not knee-jerk reactions or “just-in-case” thinking. The key here is to make rational decisions based on measured data. But how are you going to do that if you’re not actually measuring the impact your security activities are having on your organization?

During our Security Process Optimization analyses and reports, we often focus on the organization’s ability to measure their security department and activities as well as their impact on the organization. We even have particular tools designed specifically to help organizations do just that. We continually hear from industry thought leaders that metrics and analytics are the key to developing a best-in-class security department.

So why are so many organizations missing the boat? Why are so many paying the “Fear Tax?”

Lenel's Microsoft Security Patch Updates

 

Lenel Logo The following Microsoft Patches have been evaluated and approved by Lenel for computers running Lenel OnGuard Software:

 

Approved

  • MS10-042 Vulnerability in Help and SupportCenter Could Allow Remote Code Execution (2229593) – Critical

  • MS10-043 Vulnerability in Canonical Display Driver Could Allow Remote Code Execution (2032276) – Critical

Not Applicable

  • MS10-044 Vulnerabilities in Microsoft Office Access ActiveX Controls Could Allow Remote Code Execution (982335) - Critical

  • MS10-045 Vulnerability in Microsoft Office Outlook Could Allow Remote Code Execution (978212) – Important

For past updates, go to Lenel's Website

This Principal Could Teach You a Thing or Two About Security

 

strict teacherMarie Waldrop is the principal of Irmo Middle School in Irmo, South Carolina. Besides being a lot nicer than the Middle School principal I remember, Marie is also the reserve deputy sheriff for the Richland County Sheriff’s Department. You might say that having a law enforcement background gives her a unique perspective on security in the school system. She certainly knows where security fits into her school’s plan.

Recently, Ken Trump, a national security consultant for K-12 education, interviewed Marie on his blog www.schoolsecurityblog.com. Ken's interview with Marie gives some good food for thought about the importance of security and how it can support the organization in more ways than just locked doors and cameras. I recommend reading the article and watching the interview on Ken's YouTube Channel (embedded below for your convenience).

This brings up a great question: do you know what your principal or CEO thinks about security in your organization? Is it one of his or her highest priorities? If not, how can improved security help accomplish those goals?

Video courtesy of www.schoolsecurityblog.com.

The Reality of Workplace Violence

 

Reacting to the incident in Connecticut last week, many news organizations have put the spotlight on workplace violence and some have even referred to it as an "epedemic." In reality, workplace violence has been steadily declining over recent years, though decent statistics for 2009 are not yet in circulation.

What is the reason for this decline?

  • Better security measures preventing workplace violence?
  • Greater awareness and prevention of violent acts?
  • Better support networks or empathy for individuals having a hard time in a recession?

It's difficult to tell. But one thing we do know is that even though incidents have been declining, workplace violence is still one of the leading causes of death in the workplace. In fact, you're 4 times more likely to die in a workplace shooting than in a workplace fire.

For the security professional, it is still important to be aware of workplace violence, the warning signs that precede an incident and how to prevent it. To help you put the risk in perspective, we've developed this infographic based on statistics from the Bureau of Labor Statistics for 2008 (the latest set of statistics available at this time). If you have another perspective on this, or additional relevant data, please share it with us.

Workplace Violence

Click above to download full size image.

HDcctv - Is It Worth It?

 

HDOne of the more recent additions to the CCTV market has been HDcctv cameras and DVRs. The HDcctv cameras are capable of delivering 720p and 1080p video at a full 30 frames per second with no latency or use of compression.

Recently, this has caused some debate among integrators as to whether HDcctv will displace IP-based network megapixel cameras (mainly based their simplicity to install and use and the fact that 80% of the market still uses analog cameras), or whether they will be relegated to the back of the integrator’s tool box. So we decided to weigh in on the technology and make our recommendation: will HDcctv be a game changer or just another dud?

How HDcctv Works
First, let’s explain what HDcctv is and how it works. Unlike IP video cameras, HDcctv is a point-to-point system that uses coax cable rather than Category-5e or -6. This means that the video feed is sent directly from the camera to the recording device or DVR without the use of packets, compression, encoders or an existing network. The camera can be plugged into any compatible receiving device and will display video without latency or configuration.

HDcctv cameras deliver video via the SMTPE 292M format, which is based on the HD TV that broadcast stations adopted for the consumer market in 2009. Using this format, HDcctv is able to deliver resolutions of around 2.1 megapixels at 1,080p and 1.3 megapixels at 720p.

The Benefits of HDcctv
1. The number one benefit currently being marketed to integrators is ease of installation. Because HDcctv is point-to-point, no additional training or networking is required to make the system work. There’s no need to configure or program each device or deal with IP addresses; you just plug it in and it works. How does this benefit end users? Two words: lower cost. The easier something is to install, the less expensive it is to implement.

2. HDcctv’s ability to reuse the same cabling infrastructure as most traditional analog systems is a pretty big benefit, too. One of the largest costs in any analog system conversion is the changes to the cabling infrastructure. This technology allows organizations an easy, economical way to upgrade a legacy analog system to achieve some of the benefits of megapixel cameras.

3. Finally, because of the fact that the video feed travels on its own line with no compression, HDcctv delivers a megapixel quality video without requiring IT network bandwidth, dropping packets, or reduced resolution from compression. There’s no latency, meaning that the video runs smoothly without any jitteriness or skipping and there’s no delay between when commands are sent to a Point-Tilt-Zoom camera and when the camera responds.

The Challenges of HDcctv
1. The largest challenge currently faced by HDcctv is that there really aren’t enough manufacturers embracing the technology to create a robust product offering in the market. HDcctv is still a niche market and while that market is growing, there is a distinct lack of options for quality HDcctv products. This, of course, will eventually disappear if the demand for HDcctv increases and more products hit the market.

2. The resolution capabilities of HDcctv are far surpassed by IP-based cameras widely available on the market today. With a maximum resolution of 2.1 megapixels, and a growing demand for higher quality video in a single camera, HDcctv will continue to be outclassed by IP-based video in terms of quality. This limits the usability of HDcctv in many applications that require high-end HD products.

3. One of the major reasons we see HDcctv coming up short is its inability to integrate. Unlike IP-based video which communicates readily with other IP-based technologies, HDcctv solutions are very difficult to integrate with other systems. HDcctv tends to be incompatible with integration to access control or intrusion systems. They don’t communicate with or tie in to building management systems, either. And if you want any sort of analytics at the edge on your HDcctv solution, that technology doesn’t yet exist. With integration being the number one method for improving the value of a solution to the organization, this is a pretty significant challenge to overcome.

4. Finally, while reusing existing coax cabling is a very nice feature, when looking at new construction, it’s not the most efficient or effective cable to use. Because the coax cable must be run individually for each camera, this can create a larger cost for cabling over Cat-5e/-6 cable.

Our Recommendation
So do we think that HDcctv will bump out IP-based video in the market? Absolutely not. Security in organizations today is continuing to evolve to the point where it supports the organization in ways that go beyond traditional security. Organizations are demanding that security departments provide value to the organization and that value is hard to realize without flexibility, interoperability and integration.

Do we think that HDcctv is a useless product that will soon disappear from the market? No. HDcctv has its uses and will continue to evolve its capabilities and overcome some of the challenges it faces. Many organizations will find HDcctv useful when upgrading their legacy analog systems, but we feel that HDcctv doesn’t (yet) measure up to IP video outside of this particular application.

So in essence, HDcctv isn’t really worth all the hype. It’s very useful under a certain set of circumstances. You’ll see it more in certain industries than others, but most organizations won’t need or use it. But we’d like to hear your thoughts. What do you think about the place of HDcctv in the future?

What If Your Security Could Be Hacked With a Paperclip?

 

bent paper clipAt last Friday's DEF CON 18 convention in Las Vegas, Hackers, Crackers, Feds and Security Professionals gathered to share their secrets and check out some of the newest security technology - and learn how to bypass it. While DEF CON is primarily focused on network and information security, every year they feature a “lock hacking” team to run some of the latest technology through its paces.

Thanks to Wired Magazine, you can read about some of the results and watch demonstrations in video such as this one:

 

This video brings up an issue that we address all the time: your security is only as strong as your weakest link. Oh sure, biometrics is really cool and normally very secure, but if you pair it with a cheap, ineffective mechanical lock, you’ve just spent a lot of money for no security at all. If you’re not looking at security holistically, you’re bound to spend huge amounts of money and effort to secure the front door, while leaving the back door completely open.

Recently, we posted a report on how to begin a security solution by building a holistic business baseline titled 9 Critical Questions You Must Ask Before Implementing Your Next Security Solution. Once you’ve built a business baseline to help determine your needs, goals, and resources, the next step is to examine your potential security solution as a whole to determine any weaknesses or gaps that need to be filled or addressed.

But a new security solution isn’t the only thing that should be examined for weakness. Here’s an important question for you:  When was the last time you performed an analysis of your existing security solution and how effective it is? This doesn’t mean that you need to hire an outside company or an expensive analyst to do it (though those can be worth every penny). When was the last time you tested your system to be sure it works? When did you last audit for security vulnerabilities? Have you ever tried to hack your own system?

At the end of the day, where will the paperclip hack that undermines your security plan show up at your facility?

Fight Crime by Becoming a 'Super Controller'

 

If you’ve never sat down and read a published research study, Superheroyou’re missing out on a fascinating way to broaden your knowledge. Recently, I ran across a research paper published in Security Journal titled "Super controllers and crime prevention: A routine activity explanation of crime prevention success and failure". The question addressed by the study is: “Why does crime prevention fail? And under what conditions does it succeed?”

For those who enjoy reading this kind of thing, go read the article. But if scientific research isn’t really your thing, read on for a simplified analysis of how to use this knowledge in a real-world situation.

What Is a Super Controller?
To explain what a Super Controller is, it’s necessary to give a brief explanation of why crime happens. According to Routine Activity Theory, in order for crime to occur, three elements must come together: offenders, targets, and the places where the crime is committed. Each of these three elements has a set of Controllers that influence or exercise control over the element (hence the name Controller). These Controllers might include a security guard who roams a particular place and protects vulnerable targets, or a store manager who determines the type of security system installed to protect a place, or a neighborhood watch group that confronts strangers loitering in a neighborhood.

So what then, is a Super Controller? Quite simply, a Super Controller is anything or anyone that controls a Controller. People or groups that create the incentives or motivation for Controllers to prevent crime are Super Controllers. Super Controllers do not have a direct affect on the elements that create crime; instead they indirectly influence crime through the Controllers. For instance, a Super Controller might be a state alcohol control board or other regulatory agency, a company’s Board of Directors, or the CSO of an organization. None of these things actually prevent crime themselves, but they do influence those that do.

How Do Super Controllers Prevent Crime?
Routine Activity Theory states that crime happens when offenders meet targets at places that do not have effective Controllers, so crime prevention boils down to mobilizing Controllers and getting Controllers to be more effective at preventing crime. This makes sense from a real-world perspective.

According to the study, Controllers make decisions to prevent crime based on five elements: effort, risk, reward, excuses and provocations; so Super Controllers can also manipulate these five elements in order to change the Controllers’ incentives and prevent crime.


Basically, this means that you can become a Super Controller by influencing one or more of these elements to motivate Controllers to prevent crime. This one insight can be used to provide a host of real-world applications for improving security.

Motivating Controllers
The study points out that motivating Controllers isn’t just about providing money or other rewards. As stated, there are five elements that can be influenced to motivate Controllers: effort, risk, reward, excuses and provocation. Let’s take a look at some examples:

Effort
Effort is the cost or exertion of intervening to prevent crime. When intervention is cheap or easy, Controllers will provide more crime prevention. Super Controllers can influence this by making prevention easier or by making it more difficult or costly for a Controller to avoid prevention. One example is installing emergency phones on a campus. By making it easier for students or workers to report crime through the emergency phones, they will be more likely to do so, and also more likely to provide direct or indirect prevention rather than ignoring the incident.

Risk
Risk is the penalty for not taking preventative action. Controllers can be motivated by the negative consequences of allowing crime. These negative consequences are not limited to monetary or legal consequences, but could also include social ostracism, loss of status, criticism from peers and other factors. Super Controllers can motivate Controllers by either imposing additional risk or creating awareness of the risk involved in failing to take preventative action. One example is the public posting of security failures. This creates the risk of a loss of status or prestige through embarrassment, which can be very motivating to some individuals.

Rewards
Rewards are direct positive benefits received by the Controller for preventing crime. Rewards are the easiest way that Super Controllers motivate Controllers. While monetary rewards are quite common, other rewards exist. You should not neglect the power that social rewards can have. Public praise and recognition can be very motivational to the right individuals.

Excuses
Excuses are the justifications Controllers use for not taking preventative action. This could include a lack of training, lack of oversight, or lack of clear procedures. One way to remove these justifications is to provide documented, formal security policies including clear instructions and methods of operation.  Training programs, industry best-practices, and awareness campaigns can also be used by Super Controllers to remove excuses.

Provocation
Provocation refers to disputes or conflict between Controllers. Increased provocation between Controllers limits their effectiveness in controlling crime elements. If the Security Department and the IT Department have conflicts over the maintenance of the security technology, both will have a limited ability to prevent crime through that security system. Conflict resolution and dispute avoidance are common ways for Super Controllers to reduce provocation between Controllers.

To wrap it all up, the question posed at the beginning of the study is: “Why does crime prevention fail? And, under what conditions does it succeed?” The answer appears to be crime prevention fails when Controllers are not properly motivated by Super Controllers. So if you want to create a successful security plan, the best way to do so is not by focusing on specific technology, but to focus on being a Super Controller and effectively motivating the individuals and groups that will influence the outcomes you desire.

What are you doing to motivate your Controllers?

Improve Security & Safety by Putting Yourself in the Director's Chair

 

ASG Director's ChairWhen was the last time you agonized over a new security policy launch? You’ve just implemented a new solution, or changed a policy, or have developed new guidelines to improve the security of your organization or the safety of your employees and customers. Now you have to put out a memo or schedule a training class or get the word out about what you’re doing and how things are changing. Do you find your memos being ignored, or maybe people don’t quite understand the instructions? How can you get better adoption of your policies or training programs? Try video. It’s not just for surveillance anymore.

If YouTube is any indication, people are obsessed with making and watching amateur videos on the Internet. Video is an extremely easy and effective way to capture interest and convey information. And with technology that’s easily available today, it’s pretty simple to do. You can make a video with a hand-held camcorder, a webcam, even a smart phone. If you plan to use screenshots, try a screencast instead. There’s plenty of free or low-cost software if you need to cut, clip, splice or rearrange your footage, too.

There are plenty of benefits to using video in your security training program such as:

• Keep the attention of your audience longer
• Create real-world examples of proper procedure
• Appeal to visual learners
• Quickly train a large number of individuals
• Provide a unique way to deliver your information

If you’re interested in letting loose your creative side, here are a few tips to help you put together an effective training, orientation or instructional video.

#1: Don’t Get Too Fancy
Oh sure, you can spend thousands of dollars on a professionally made video and even win an Emmy like Denver Public Schools did with their Getting to School Safely instructional video. But what’s important is not how much you spend, but the relevance of your information to your audience. Even a simple video made with a screen capture tool or webcam can be effective if you focus on telling your viewers what they need to know as simply as possible – and them show them how it’s done.

#2: Prepare Your Script – Don’t Just Wing It
If you think you can just sit down in front of the camera and “wing it” to create your video, you might want to think again. Take the time to write out what you want to say and what order you’re going to say it in. This will help keep you on track and keep things simple and easy to understand. Plus, if you’re afraid of how you’ll look in the video, working from a script will make you appear much more relaxed, prepared and knowledgeable.

#3: Lights, Camera, Action!
While sitting down and talking to your audience is good, nothing is better than a little show and tell. Video is the perfect opportunity to show your viewers how to act and what to do, not just talk about it.

#4: Keep it Short
3-7 minutes is the perfect length of time to get the maximum impact from a video without losing your viewer’s attention. If you need more time, consider recording the video in multiple parts or episodes that work together.

#5: Don’t Forget To Wrap It Up
Start your video by telling the viewers what they are about to learn, then demonstrate the tutorial and finally, summarize what you’ve just told them to wrap it all up. Not only does this summary help future recall of the information, but it cues the viewer that the video is ending and creates a smooth transition that feels complete.

Now that you know a little about making a good video, start brainstorming about how video could help you. What could you do with video to improve your security measures? What about recording emergency drill procedures, or how to follow correct access control measures? You could even record an instructional video for your security technicians on how to use the new Video Monitoring System. As well, if you would like help, please feel free to call us at 800-547-9988 to discuss how to create, store and distribute your security documentation and optimize your user experience. This is part of our Security Process Optimization practice. The possibilities for video are endless.

Share some of your ideas with us. In what ways have you used or would like to use video? We will attempt to publish your ideas and share them in future posts!

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