Transition Transparency, Integration and Migration Fit Nike's Form and Function, Application and Aesthetics Philosophy
The Nike Experience
You are at the right place, but absent from view are glass-on-glass high-rises compacted together over the typical concrete and asphalt corporate terrain. But then, this is anything but typical. You are about to enter the hallowed halls of one of sport's holiest sites. You have arrived at Nike World Headquarters (WHQ).
The 185-acre campus sprawls out in front of you and the size and complexity is staggering. Everything would have to be custom-designed to reflect a perfect balance of form and function, application and aesthetics. Nike requires that every facet of their operation exhibit the same distinctive architectural philosophy that has made them an international mega-brand. Nike WHQ is divided into North and South Campuses occupying 75 acres, comprised of 11 buildings mostly built in the 1990s designed to accommodate 2,000 employees. Nike grew at an exceptional rate during the 90s employing an additional 3,500 employees located within a 10-mile radius of the WHQ. Nike decided to centralize a majority of the off-site activities onto the campus; so in 1997, they expanded another 110-acres at the north end of the existing campus.